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Beauty is turning green but i’m not talking shades, but rather whats within it. Toxin free beauty is more in demand than ever and a recent report by The Soil Association demonstrates this. UK sales of organic health and beauty products  increased by 20% last year, reaching a market share of over £44 million. This trend is being adopted by Western cultures, with the U.S. market also experiencing spikes in demand. The natural beauty industry has flourished by  61% in recent years, with annual sales of $11 billion reported by Packaged Facts.

download (1)Why Go Toxin Free?  Often times those who live a healthy life overlook what they put on their skin. Eating organic has never been so accesible and there are frequent discssuions over the chemicals on our food. However if you are hoping to rid your life of unnatural chemicals and toxins, it is important to adopt a holistic approach and consider the full spectrum. The chemicals in makeup are often overlooked by consumers and this is having a knock on effect as the real issue seems to lie in regulation. The FDA have no authority over the screening or testing of cosmetics pre market, which means that thousands of synthetic chemicals are being absorbed by women daily; many of which are carcinogenic and therefore linked to cancers. There is a large need for the legislation to be reviewed, but until then it is important to stay informed and make the correct choices. Recent studies have found that not only are there almost 82,000 ingredients in beauty care products, but that 1/8 are hazardous industrial strength chemicals. These include pesticides, plasticizers (the chemicals that keep concrete soft), degreasers and surfactants which are used in paint and inks. When you consider that 60% of these chemicals are absorbed by our skin, and over 5lbs of material over the year; it pays to be informed.

download (2)Know Your Labels The key thing to look out for when purchasing a new beauty product are the ingredients. Many products may be advertised as organic and yet only contain 1% organic material and just because it is advertised as ‘natural’ it doesn’t make it chemical free. Make sure any product is certified by any of these bodies: The Soil Association, Ecocert, Cosmos, NaTrue or USDA. Independent. In terms of chemicals, reference those listed here and avoid all parabens. Parabens are preservatives that are easily absorbed by the body as they mimic oestrogen and go straight into the blood stream; commonly listed as Methyl paraben, ethylparaben, isobutyl paraben. These relate to a number of endocrine issues and health risks.

Brands To Trust: While toxin-free cosmetics have been introduced by leading companies such as Chanel, L’Oreal and Revlon, it seems the safest bet to focus on smaller brands that specialise in natural products. For those transistioning and who still want a feeling of luxxe my reccomendations would be Korres, Nude, Bare Minerals, The Sup Luv, Le Labo and Dr Haschuka. In terms of UK retailers where you will find a large selection I suggest visting Whole Foods or Space N:K and talking with staff there. I also suggest exploring superfoods such as coconut oil; which is a great for hair and tumeric, which I use to whiten my teeth and brighten my skin. I will be posting some of my homemade “beauty recipes” the next few months so please do subscribe.

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